We had been speakme lots approximately virtual modifying actors` performances. From deepfaking actors like Bruce Willis to certainly dubbing out curse phrases or translating movies to some other language, AI has end up Hollywood`s favored friend.
While there are good reasons to use deepfake edit performances to save your film from going way over budget, some actors like Keanu Reeves have a problem with this technology.
During a recent interview with Wired for John Wick: Chapter 4, Reeves spoke against deepfake technology in Hollywood, saying “When you give a performance in a film, you know you’re going to be edited, but you’re participating in that. If you go into deepfake land, it has none of your points of view.That`s scary. It`s going to be thrilling to look how people cope with those technologies. They`re having such cultural, sociological impacts, and the species is being studied. There`s so much `data` on behaviors now”
Reeves made it clean that he isn`t in opposition to the important edits that want to be made to an actor`s overall performance to cause them to appearance appropriate whilst additionally deciding on the photos that excellent serves the story, however going past the ones edits takes the “agency” farfar from the actors.
In his combat in opposition to the risks of deepfake technology, Reeves showed that he has a clause in every of his film contracts that save you studios from digitally manipulating his performances.
“People are growing up with these tools: We’re listening to music already that’s made by AI in the style of Nirvana, there’s NFT digital art,” Reeves said. “It’s cool, like, ‘Look what the cute machines can make!’ But there’s a corporatocracy behind it that’s looking to control those things. Culturally, socially, we’re gonna be confronted by the value of real, or the non-value. And then what’s going to be pushed on us? What’s going to be presented to us?”
“It’s this sensorium. It’s spectacle. And it’s a system of control and manipulation,” Reeves continued. “We’re on our knees looking at cave walls and seeing the projections, and we’re not having the chance to look behind us.”
How we use AI in movie and TV ought to be a device that facilitates us decorate the tales we’re telling, however Hollywood isn`t doing that. Instead, Hollywood is seeing AI as a way to a non-existent problem. They are so committed to nostalgia, IP recognition, and something familiar that they are willing to take away anything real and meaningful, and strange in favor of something profitable.
As filmmakers and movie lovers, we need to cross in opposition to Hollywood`s attitude of earnings over art. Sure, creating a earnings is nice, however it shouldn`t continually be the purpose in the back of your project. That way of thinking will ruin the culture and the medium. We must be brave enough to support and make projects that we want to see.
I should clarify that I am not against AI technology helping with film productions. AI gear exist for a purpose and must assist us make an less difficult workflow. What is risky is constructing a reliance on those gear. We want human minds and hearts in the back of those projects. We need human stories that speak to our existence rather than turning moon-eyed for spectacle filmmaking.
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